Client Success Stories. Yours is next!

Real results from leaders who chose to do the work—and saw real change

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RESULTS THAT SPEAK FOR THEMSELVES

Extraordinary Client Results That Speak for Themselves

James helps founders and leaders make smarter decisions, tackle challenges head-on, and build businesses that thrive. With sharp insights and a direct approach, he turns obstacles into clear, actionable steps.

Charlie Greene, Founder & CEO of Remento

Secured investment on Shark Tank for Remento, his revolutionary memory preservation platform
Before coaching
Remento was in a typical early-stage startup phase. We were moving really quickly, shipping a lot of stuff to get feedback as fast as possible. We were highly iterative and experimental in our approach, but needed to evolve as the business grew.
Breakthrough
James helped us navigate the journey of pivoting our product into something that truly resonated with our users' needs. As a result, we built a more sustainable approach that aligned better with our mission of helping families preserve their most precious memories.
Now
Since working with James, the trajectory of our company has very much changed for the better. As a founder, the job can feel lonely, but having James as a coach has made the journey much less lonely. He provides the feedback I need to do my job in the way that I want, and has helped me find confidence in the direction we're taking

Emma Serlin, Founder & CEO of London Speech Workshop

Empowered over 10,000 individuals with the Serlin Method™
Before Coaching
I was in burnout. My business was facing significant challenges, and I'd reached a critical point where I was prepared to walk away from my 16-year business because it wasn't worth sacrificing my health. Coming from a creative background rather than business, I needed support to navigate the complexities of leadership and create sustainable successю
The Breakthrough
James came in and recognised what we needed most was steadiness; a safe pair of hands to anchor things down. He held me accountable and ensured everyone knew what they were doing. We created a plan and stuck to it, which allowed me to focus on other priorities. His gentle but effective approach created a sense of safety and stability for the entire team.
Where I Am Now
The team is empowered and happier than they've ever been. I don't feel anxious anymore, knowing someone is ensuring people are doing what they promised. Both sides of the business are profitable, and I can focus on growth and investment, which wasn't possible before. James has been exactly what we needed.

Varun Bhanot, Co-founder & CEO of Magic AI

Award-winning entrepreneur behind one of TIME’s Best Inventions
Before Coaching
I was experiencing moments of anxiety as a CEO. I faced complex issues that needed clear navigation, but struggled to find the clarity I needed.
The Breakthrough
James was transformational for me and my business. He shared thought-provoking insights that reshaped how I approach both challenges and opportunities. As a founder himself, he gets it. He doesn't just help on the business side but also with the personal challenges behind the scenes.
Where I Am Now
James has helped clarify complex issues for me and helped me work through those moments of anxiety. His combination of brutal honesty and support has helped me and my team make meaningful progress. Both as a coach and a brilliant role model, his wisdom has been invaluable. He really could change your life too!

Sean Anderson, Co-Founder & CEO of Hoxo

Training 7,000+ recruiters and generating £10M+ in client revenue
Before Coaching
Before working with James, our business was in decent shape, but my business partner and I weren't communicating as well as we should. We needed an impartial perspective to help us determine what we really wanted and align our goals.
The Breakthrough
James stepped in and helped us map out what we wanted to do, guiding us through a difficult period of restructuring. He has a great ability to let you talk and then explain things back in a way that makes them seem manageable, even during stressful times.
Where I Am Now
We've successfully pivoted from a done-for-you service to a training consultancy, focusing on doing less, but better. Our quarterly sessions with James result in concrete plans, and we measure success based on pride in our work, client happiness, team satisfaction, and profitability. Working with James has helped me gain perspective and not be driven solely by numbers. I'm learning to appreciate what we've built and enjoy the journey more.

Natalie Fée, Founder of City to Sea

Led City to Sea to prevent plastic pollution globally & earned the Sheila McKechnie Award
Before Coaching
City to Sea was at a crossroads. We were facing significant challenges that required careful navigation and I needed support to make the right decisions for our future.
The Breakthrough
James stepped into my life at this pivotal moment and proved to be an extremely talented coach. He guided me through important decisions while creating a reflective and safe space for growth. The value I found in our sessions was so significant that our initial six-week engagement quickly extended.
Where I Am Now
Now I feel more confident in my leadership and trust my instincts. James's intuitive, holistic approach paired with his business expertise has transformed how I navigate challenges. Both myself and City to Sea are thriving with the clarity he helped me find.

Libby Swan, Founder of Axioned

Transformed tech visions into reality & led Axioned to become a top digital services firm
Before Coaching
I struggled with negative self-talk and took my problems to the wrong people. I couldn't see results by myself and felt stuck in my business challenges. I was hesitant about coaching, feeling it was self-indulgent to spend money on myself.
The Breakthrough
After my first few sessions with James, I felt a weight lifted from my shoulders. He helped clear the cobwebs in my brain and showed me I needed to continuously experiment rather than getting lost in my thoughts. He helped me narrow in on ideal client profiles that we were then able to win.
Where I Am Now
I see coaching as an investment in the health of the business—like having a personal trainer for your company. It reduces the cognitive load of figuring everything out myself and speeds up results. James doesn't make me feel guilty for prioritising work-life balance, which has been mind-blowing for me. The better I'm doing, the better the business is doing.

Tara Button, Founder of BuyMeOnce

Pioneered the sustainable shopping movement with BuyMeOnce
Before Coaching
Before working with James, I was explosively anxious. My ADHD helped me work like a rocket, but without any direction. I needed clarity on where to go.
The Breakthrough
Then, I began working with James. He's an amazing listener who calmly helps plot a path forward. He digs deep to understand the real problem, not just the one I thought I had. James' magic is that he provides clarity on the best route forward.
Where I Am Now
I'll be forever grateful I reached out to James when I did. He was key at a pivotal moment when I had to make a difficult decision about the future of my business. He was an invaluable advisor because he was impartial and had no conflict of interest. James helped me see things from a different angle. He understands what a person really needs, not what they think they need. My business might not still exist without him.

See What Others Are Saying

My sessions with James provide an invaluable space to step back and think strategically about the business - it's been transformative.
Harry Engels, Naturalmat
Working with James enabled us to successfully navigate pivoting the business and emerge with a stronger, more aligned company that we truly believe in.
Sean Anderson, Hoxo
James' coaching helped us develop our strategy and build some real momentum.
Charlie Greene, Remento
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