Founder Coaching
Personalised coaching for founders ready to evolve into CEOs, regain control, and achieve their vision
Navigate Challenges and Scale with Confidence
Reach OutYou’re making all the decisions yet progress stalls. The pressure is relentless– every choice feels high-stakes, and without clarity, growth slows while doubt creeps in.
I’ve been there. You don’t need more advice. You need a clear plan that cuts through the noise and gives you the confidence to move forward.
Reach OutLacking Direction and Clarity?
Find clarity through deep questioning and proven strategic frameworks
Feeling Burnt Out or Isolated?
Build a trusted partnership that restores your energy, confidence, and purpose
Feeling Stuck and Overwhelmed?
Implement practical structures and operational cadence to create order from chaos
GET READY TO
Unlock Coaching that Moves the Needle
Scale with clarity and purpose
Build a scalable and valuable business with clear strategic direction
Define success on your terms
Develop a vision that connects your business goals with your personal aspirations
Stay energised & avoid burnout
Protect your headspace and prevent isolation as you grow
Build a high-performing team
Hire smarter, manage better, and elevate your leadership
Get in sync with your leadership team
Strengthen alignment with your co-founder or team
Make sharper, faster decisions
Avoid costly missteps with a trusted partner to challenge your thinking
Built for Real Results, Not Guesswork
Schedule a ConsultationAt Peer Effect, coaching is personal, strategic, and grounded in experience, not theory.
James works 1:1 with founders to bring clarity, reduce overwhelm, and help you lead with intention. This isn’t about hustling or moving faster. It’s about slowing down to scale sustainably and getting there with less waste, more wisdom, and stronger leadership.
Schedule a ConsultationCASE STUDY
Varun Bhanot, Co-founder & CEO of Magic AI
Award-winning entrepreneur behind one of TIME’s Best Inventions
Before Coaching
I was experiencing moments of anxiety as a CEO. I faced complex issues that needed clear navigation, but struggled to find the clarity I needed.
The Breakthrough
James was transformational for me and my business. He shared thought-provoking insights that reshaped how I approach both challenges and opportunities. As a founder himself, he gets it. He doesn't just help on the business side but also with the personal challenges behind the scenes.
Where I Am Now
James has helped clarify complex issues for me and helped me work through those moments of anxiety. His combination of brutal honesty and support has helped me and my team make meaningful progress. Both as a coach and a brilliant role model, his wisdom has been invaluable. He really could change your life too!
what’s included in your 1:1 coaching with James:
Achieve Sustainable Success with Founder Coaching
Founder Coaching
Personalised coaching tailored to your growth stage and challenges
2x 1-hour sessions per month
Consistent, focused time to reflect, decide, and move forward with confidence
Ad hoc support between sessions
For those “need a sounding board now” moments that can’t wait
Connections to impactful peers
Access to James’s trusted founder network for insight, perspective, and support
CONTACT NOW
Let’s Talk About What’s Next for You and Your Business
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FAQ
If you still have questions, reach out to us hello@peer-effect.com
Who is founder coaching for?
Our coaching is designed for founders who have successfully navigated the first growth phase of their start up and are now looking to scale. We support ambitious founders ready to transition from survival mode to strategic growth, helping them overcome the challenges of scaling and transforming from a founder-led business to a market-leading enterprise.
What makes our coaching approach different?
James combines real founder experience with deep coaching expertise. His holistic approach helps founders strengthen leadership, build high-performing teams, and unlock long-term business performance by breaking through the barriers holding them back.
What specific outcomes can I expect from founder coaching?
Founder coaching aims to deliver transformative results including clearer strategic direction, improved leadership skills, and enhanced business performance. Clients often experience significant personal growth, increased confidence, and more effective decision-making processes that positively impact both their professional and personal lives.
How do I determine if coaching is right for me?
We begin with a free discovery call to understand your specific challenges and business context. We also offer a test session, ensuring we can provide meaningful support and that there's a genuine alignment between your goals and our coaching style.