Finding the Right Co-Founder

Business Founders are faced with critical decisions on an almost daily basis. Perhaps the most critical of all is choosing a co-founder (or co-founders) to accompany you on your journey. If

I’m Afraid I’m Fundraising

Running a business isn’t easy at the best of times; when you’re running a business and fundraising, the threat of burnout is all too real, and ever present. In this article

Sunk Cost Fallacy

When you’ve already ploughed time, money, effort, blood, sweat and tears into a business project that just isn’t working, the tendency is to try and justify your investment by throwing