In August 2021, Matt joined Omneky as a Chief Business Officer.
The first month went well. Working side by side with the founder Hikari they hit record numbers.
The second month he took full responsibility. And sales crashed…
The calendar was nearly empty, leads weren’t inquiring and he started to worry.
But he quickly fell back on his years of experience at AT&T and worked hard to uncover the reasons for this.
Matt and I discuss short-term fluctuations in lead enquiries, and what the best strategies are to make sure you are networking properly and building trust with your contacts.
He soon understood that short sprints of pressure can stimulate innovative thinking, but it is crucial to allow rest periods to prevent burnout.
In today’s episode, we also talk about:
- Understanding short-term fluctuations and how to combat the
- The importance of networking and the power of reconnecting with old contacts
- The impact of generative AI on the content landscape
Matt emphasises the power of rekindling old contacts, and the potential opportunities these relationships can yield, often when least expected. His experiences underscore the value of targeting valuable activities, particularly in challenging times – a vital lesson for anyone in the throes of a startup venture.
Learn about the resilience he honed during his time at AT&T and how books on leadership and staying active helped him push through the difficult times
We delve into the importance of maintaining a balance between pressure and rest, and how short sprints of pressure can stimulate innovative thinking.
That’s not all.
We’ll also touch upon the fascinating subject of generative AI and its impact on the content landscape – a topic of interest for anyone invested in AI technology.
Tune in and listen to Matt’s journey, a lesson about the unpredictability of market fluctuations and the importance of testing different messaging strategies consistently. This discussion is a humane, insightful, and personal exploration of startups, sales, networking, and AI technology.