Privacy Policy
Introduction
Welcome to Peer Effect (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.
This privacy policy applies to all personal information we collect through our website at [www.peer-effect.com](http://www.peer-effect.com) and in the course of providing our coaching, advisory, and workshop services.
Data We Collect
We collect the following types of personal information:
– **Identity Data**: Names and titles.
– **Contact Data**: Email addresses.
Please note that providing this information is optional, and you may choose to opt out of providing certain personal information. However, this may limit your ability to access certain features or services we offer.
How We Collect Your Data
We collect data in the following ways:
– **Direct interactions**: You may provide us with your identity and contact data by filling in forms on our website or by corresponding with us by email.
– **Automated technologies or interactions**: As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies. We use Google Tag Manager which allows us to:
– Monitor website activity
– Identify the geographic location of devices visiting our website
– Track user interactions with our website content
How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
– Where we have your consent to process your personal data
– Where we have legitimate reasons for processing your information which don’t unfairly impact your rights and freedoms
– Where we need to comply with a legal or regulatory obligation
We respect your right to control your data. If you ask us to delete your information, we will honor that request in accordance with data protection laws.
Specifically, we use your data to:
– Provide you with information, products, or services that you request from us
– Manage our relationship with you
– Improve our website, products/services, and user experience
– Administer and protect our business and website
Data Sharing
We do not sell your personal information to third parties for marketing purposes.
We use HubSpot as our customer relationship management (CRM) platform to store and manage contact information. While we control our HubSpot account and how your data is used within it, HubSpot acts as a data processor on our behalf.
HubSpot is required to respect the security of your personal data and to treat it in accordance with applicable data protection laws.
International Transfers
Your personal data may be transferred to and stored in countries outside the UK and European Economic Area (“EEA”), including through our use of service providers like HubSpot. These transfers occur when our authorized team members access your data through these platforms from international locations.
For such transfers, we ensure appropriate safeguards are in place as required by UK data protection law, including:
– Using service providers that are covered by appropriate data protection frameworks
– Implementing technical and organizational measures to ensure the security of your data
– Ensuring contractual protections are in place with our service providers and team members
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
Data Retention
We do not have specific data retention periods. We will retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Your Legal Rights
Under the GDPR, you have the right to:
– **Request access** to your personal data
– **Request correction** of your personal data
– **Request erasure** of your personal data
– **Object to processing** of your personal data
– **Request restriction of processing** your personal data
– **Request transfer** of your personal data
– **Right to withdraw consent**
If you wish to exercise any of these rights, please contact us using the details below.
Tracking Technologies
Our website uses Google Tag Manager, which is a tag management system that allows us to deploy various tracking codes on our website. Through these tracking technologies, we collect information about how you interact with our website and the general geographic location of your device.
Google Tag Manager itself does not set or use cookies, but the tracking technologies deployed through it may use cookies or similar technologies to collect information.
If you prefer to restrict or block cookies and similar technologies used on our website, you can do this through your browser settings. The Help function within your browser should tell you how.
Changes to the Privacy Policy
We may update this privacy policy from time to time. We will notify you of significant changes by posting the new privacy policy on this page and updating the “Last Updated” date at the top.
Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us at:
Email: hello@peer-effect.com
—
This privacy policy was last updated on 10 April 2025.